Is a Retail Dinosaur embracing the Ice Age?

by Dr Greg Chapman, MBA

A while ago I wrote about how The Retail Dinosaurs were Revolting against the growth of online shopping. They claimed, that online retailers were undercutting them because they were not paying gst.

As I said at the time that the real reason they were uncompetitive, was more to do with their structural costs – many of which they profited from.

March Newsletter - Best Buyers

by Dr Greg Chapman, MBA

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On the weekend I was involved in the auction of a family home. It was a unit in a leafy suburb of Melbourne, close to all amenities. Very easy walk to shops, library and trams to the city. An extremely desirable location for a number of buyers.

When marketing this property, the agent’s focus was specifically on the Best Buyers - but who were they and why?

Ad of the Month - Point of Difference?

by Dr Greg Chapman, MBA

In any advertising it is important to emphasise your points of difference. Sometimes people struggle with this because they are not obvious, but often, there is something you do that is different to others, and valued by your customers, if only they knew.

Promote Your Small Business - Free

As a free service to Australian Small Businesses The5Pillars Facebook Page is providing an opportunity for owners to promote their business.

Just click on the link below and join the page, and promote your business in the Guest Book on the Discussion Tab, and come back and comment on the Wall whenever you have any news about your business.

While you are there, download your free copy of our Mission Statements Made Easy Tool.

May Your Business Be – As You Plan It

Promote Your Business on our Facebook Fan Page

The Australian Small Business Blog

Business Start-up Story – Final Edition

by Dr Greg Chapman, MBA

Over the past year, I have been recounting the story of the evolution of client Alan’s business. He started his business just on a year ago. The earlier stages of his journey are here:

Increase Your Prices? Are You Mad?

by Dr Greg Chapman, MBA

An interview with me (and others) in the Jeweller Magazine on the need for retailers to avoid discounting and to consider increasing their prices.

Home Business Start Up Operators Get Their Own Information Website

If you or your associates are thinking of commencing a home based business, or if you already have a home business, you will be pleased to know that there is now some practical support at your fingertips.

www.HomeBusinessStartupNow.com will be launched on Monday 14th March until Monday 21st March. There are $000’s in prizes available to celebrate the launch and anyone can take part and claim the prizes.