The Australian Small Business Blog

Thursday, March 31, 2011

Is a Retail Dinosaur embracing the Ice Age?

A while ago I wrote about how The Retail Dinosaurs were Revolting against the growth of online shopping. They claimed, that online retailers were undercutting them because they were not paying gst.

As I said at the time that the real reason they were uncompetitive, was more to do with their structural costs – many of which they profited from.

Monday, March 28, 2011

March Newsletter - Best Buyers

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On the weekend I was involved in the auction of a family home. It was a unit in a leafy suburb of Melbourne, close to all amenities. Very easy walk to shops, library and trams to the city. An extremely desirable location for a number of buyers.

When marketing this property, the agent’s focus was specifically on the Best Buyers - but who were they and why?

Wednesday, March 16, 2011

Ad of the Month - Point of Difference?

In any advertising it is important to emphasise your points of difference. Sometimes people struggle with this because they are not obvious, but often, there is something you do that is different to others, and valued by your customers, if only they knew.

Sunday, March 13, 2011

Promote Your Small Business - Free

As a free service to Australian Small Businesses The5Pillars Facebook Page is providing an opportunity for owners to promote their business.

Just click on the link below and join the page, and promote your business in the Guest Book on the Discussion Tab, and come back and comment on the Wall whenever you have any news about your business.

While you are there, download your free copy of our Mission Statements Made Easy Tool.

May Your Business Be – As You Plan It

Promote Your Business on our Facebook Fan Page


The Australian Small Business Blog

Thursday, March 10, 2011

Business Start-up Story – Final Edition

Over the past year, I have been recounting the story of the evolution of client Alan’s business. He started his business just on a year ago. The earlier stages of his journey are here:

Increase Your Prices? Are You Mad?

An interview with me (and others) in the Jeweller Magazine on the need for retailers to avoid discounting and to consider increasing their prices.

Thursday, March 03, 2011

Home Business Start Up Operators Get Their Own Information Website

If you or your associates are thinking of commencing a home based business, or if you already have a home business, you will be pleased to know that there is now some practical support at your fingertips. will be launched on Monday 14th March until Monday 21st March. There are $000’s in prizes available to celebrate the launch and anyone can take part and claim the prizes.


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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