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On the weekend I was involved in the auction of a family home. It was a unit in a leafy suburb of Melbourne, close to all amenities. Very easy walk to shops, library and trams to the city. An extremely desirable location for a number of buyers.
When marketing this property, the agent’s focus was specifically on the Best Buyers - but who were they and why?
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog