The Australian Small Business Blog

Friday, April 22, 2011

April Newsletter - Niches, Nooks and Crannies

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Last month we bought a truly niche product. A refrigerator. So what was so special about it? Well firstly, it had to be a side-by-side refrigerator. That is the freezer alongside the fridge . If, you thought, there are lots of those around, you would be right. But we also wanted an icemaker. There are still a lot of side-by-side models with an icemaker. The icemaker also had to serve crushed ice. None of these requirements made a niche.

Tuesday, April 19, 2011

Creating a Profit Machine

Are you taking home the wage you deserve? At the end of the week, at the end of the month, at the end of the year, is there enough left to justify all your hard work?

Working harder is not an option for most business owners. They are already putting in the hours, but they probably suspect that these hours are not as productive as they could be, and that they should be Working Smarter, not harder. In fact working less hours may be a better approach, if those hours are spent doing the right things.

Monday, April 18, 2011

How Building Commission Trades Registration can Increase Your Income

The Victorian Building Commission is ramping up their rate of prosecutions for Building Trades who are not registered and who do jobs worth $5,000 or more. Registration has been required by LAW since 2008.

Fines of up to $10,000 apply, and they will shut down your job if you’re unregistered resulting in you having to lay off staff and leave your customers with unfinished jobs, until you become registered.

Aggrieved customers can use your lack of registration to challenge contracts and payments.

Friday, April 15, 2011

Ad of the Month - Coolness

Making a product look cool increases its desirability. Particularly, if on its own it doesn’t look particularly cool. How often have you seen electronic devices made from wood? Aren’t they usually designed with high tech materials to emphasise the technology?

Friday, April 08, 2011

Brand Power Truth

What is it that gives a brand power? Is it merely recognition due to saturation advertising? Certainly that may be the case for smaller businesses in a market with no well identified leader.

An example of this in Melbourne was an annoying, but mildly amusing ad for a blinds business. This name recognition has definitely given them an advantage over their competitors. Are their blinds any better than their competition? Well their ads don’t mention any points of difference in their ads.


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Dr. Greg Chapman is also the author of
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The Five Pillars of Guaranteed Business Success




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