Making a product look cool increases its desirability. Particularly, if on its own it doesn’t look particularly cool. How often have you seen electronic devices made from wood? Aren’t they usually designed with high tech materials to emphasise the technology?
So how do you make wood cool? You find something cool to do with wood. This ad, claimed by its makers to contain no artificial music added later, if it is genuine is quite amazing.
At 3 minutes, it is obviously made to be viral (which of course, I am assisting in posting it here). You will have to wait to the end to see what is being made of wood. The wood in the product is genuine - discarded wood according to the manufacturer.
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog