The Australian Small Business Blog

Friday, April 15, 2011

Ad of the Month - Coolness

Making a product look cool increases its desirability. Particularly, if on its own it doesn’t look particularly cool. How often have you seen electronic devices made from wood? Aren’t they usually designed with high tech materials to emphasise the technology?

So how do you make wood cool? You find something cool to do with wood. This ad, claimed by its makers to contain no artificial music added later, if it is genuine is quite amazing.

At 3 minutes, it is obviously made to be viral (which of course, I am assisting in posting it here). You will have to wait to the end to see what is being made of wood. The wood in the product is genuine - discarded wood according to the manufacturer.

May Your Business Be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Melissa said...

that is really cool! though my kids didn't know the tune... need to do something about their music education!

Arthur said...

Hi Greg,

I love the add, it's not often that I say that about any add!

The lesson to take from this is that maybe as Owners we need to look at how we communicate and to Not turn our Brand into Bland.

We need to make our marketing interesting, amusing and entertaining.

We need to incite some Excitement and Passion in our message. If we cannot do this then how do we expect others to be interested?

Otherwise we run the risk of Boring our Prospects into submission or even worse, becoming just like the rest.

wme said...

Actually I haven't seen any electronic devices made from wood and probably won't see. But I do agree that desirability depends on the coolnesss.


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