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Last month we bought a truly niche product. A refrigerator. So what was so special about it? Well firstly, it had to be a side-by-side refrigerator. That is the freezer alongside the fridge . If, you thought, there are lots of those around, you would be right. But we also wanted an icemaker. There are still a lot of side-by-side models with an icemaker. The icemaker also had to serve crushed ice. None of these requirements made a niche.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog