June Newsletter - Does Your Secret Ingredient Make You Stand Out?

by Dr Greg Chapman, MBA

Subscribe to Newsletter Here

In a crowded market place, it can be difficult to stand out. Some businesses do this with a unique way of delivering their service. It could be a patent, a process or a secret formula. Legend has it that the formula for Coca Cola is locked away somewhere in a safe. When Kentucky Fried Chicken was first marketed, it was their 7 secret herbs and spices. More.....

Ad of the Month - Call to Action

by Dr Greg Chapman, MBA

The ad I selected this month has a fantastic call to action. This office supplies business is having a 15% off sale. Normally, when a store is having a sale, they just send a flyer, or perhaps even vouchers, and we know what happens to them!

The First Profit Driver – Increasing Enquiries

by Dr Greg Chapman, MBA

Subscribe to Newsletter Here

In an earlier article I described The Five Profit Drivers Marketing System. The first of the Five Profit Drivers is Increasing Enquiries. What marketing strategy are you going to use to communicate with your customers and entice them to contact you? There are really only four types of enquiry generation marketing strategies.

Using the Five Profit Drivers to Double Your Business' Profit

by Dr Greg Chapman, MBA

Subscribe to Newsletter Here

Have you ever seen a business that has doubled their sales apparently overnight? Have you wondered what is the one thing they did to achieve that result? Chances are they did a number of things which when multiplied together gave the end result. In all likelihood, they understood and used the Power of Leverage. More at Hotfrog Small Business Hub....