by Dr Greg Chapman, MBASubscribe to Newsletter Here
Have you ever seen a business that has doubled their sales apparently overnight? Have you wondered what is the one thing they did to achieve that result? Chances are they did a number of things which when multiplied together gave the end result. In all likelihood, they understood and used the Power of Leverage. More at Hotfrog Small Business Hub....
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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1 comment :
Good Article Greg
This effectively is the Science behind marketing.
The Profit Drivers are a means of setting goals and monitoring progress.
By having such a system in place you can determine which areas of the business need to be improved.
Its a way of measuring performance.
Critical aspects of the business can be determined through the Profit Drivers, such as 'Is the business generating enough leads?'
It can be a way of identyfying where the problem areas are.
It's also a good way of setting targets, such as Leads for the month and Prospect Appointments and Sales forecasts
Without such a simple system, Owners are simply guessing.
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