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In an earlier article I described
The Five Profit Drivers Marketing System. Although it’s easier to sell to existing customers than to sell to new ones, most small business owners spend more time and effort trying to find new customers than returning to existing ones. Dr Chapman’s Fourth Profit Driver shows you how to stay in touch with your customers until they need your services again.
More at Hotfrog Small Business Hub....
Dr Greg Chapman is the Director of
Empower Business Solutions and
The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success and
Price: How You Can Charge More Without Losing Sales.
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