For over 10 years, this award winning Blog has been a Forum where Australian Small Business Owners can exchange Ideas and Advice with experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Management Systems and Marketing Strategy.
Our Ultimate Objective is to help Australian Business Owners Make their Business Run without Them and to achieve their Goals where ever they may be in Australia.
In an earlier article I described The Five Profit Drivers Marketing System. Although it’s easier to sell to existing customers than to sell to new ones, most small business owners spend more time and effort trying to find new customers than returning to existing ones. Dr Chapman’s Fourth Profit Driver shows you how to stay in touch with your customers until they need your services again.