The Australian Small Business Blog

Wednesday, August 31, 2011

Victorian Building Commission Registration Assessment Process

While many building practitioners are concerned about the Victorian building commission registration process, rest assured, the Practitioner's Board are there not only to interview you to assess your knowledge level but also to support you throughout your interview.

Saturday, August 27, 2011

Brand vs Image Credibility

For years Apple was considered to be the underdog fighting against Big Brother Microsoft. They even had an ad which was titled 1984 based on this meme. (No prizes for guess who big brother was.)

Monday, August 22, 2011

August Newsletter - Are Your Customers Ripe?

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In a perfect world, everyone who calls your business or walks into your store would become a customer, but that is never going to happen. If the buyer is genuinely not ready, plucking them like fruit from the tree before they are ripe- that is pushing them to make a decision on the day will probably drive them away from you, even when they become ready at a later time. A lot of fruit can be lost in this way.

Sunday, August 14, 2011

When Branding Backfires

Businesses work hard to create a brand and connect to their target market, but this can sometimes backfire on the business. A perfect example of this was the riots in Britain last week.

A number of stores, chose as their branding, Gangster Chic. One group particularly hit hard during the riots was the JD Sports Chain. One retail expert said:

Friday, August 12, 2011

The Fifth Profit Driver - Increasing the Gross Profit per Sale

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In an earlier article I described The Five Profit Drivers Marketing System. The easiest way to increase your gross profit per sale is to increase your prices. The beauty about this strategy is that the increase in price goes straight to the bottom line. A mere ten percent increase in prices will double the net profit of most businesses.

Saturday, August 06, 2011

Ad of the Month - Straight Talking

In this ad, a well understood truth is stated about much of the advertising we see, but it is very clear what is advertised, and the nature of the person this might appeal to: Straight talking, self assured, successful and sophisticated. It is one of a series for the same product. (Google the product name to see more.)


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Dr. Greg Chapman is also the author of
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The Five Pillars of Guaranteed Business Success




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