In this ad, a well understood truth is stated about much of the advertising we see, but it is very clear what is advertised, and the nature of the person this might appeal to: Straight talking, self assured, successful and sophisticated. It is one of a series for the same product. (Google the product name to see more.)
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog