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In a perfect world, everyone who calls your business or walks into your store would become a customer, but that is never going to happen. If the buyer is genuinely not ready, plucking them like fruit from the tree before they are ripe- that is pushing them to make a decision on the day will probably drive them away from you, even when they become ready at a later time. A lot of fruit can be lost in this way.
The Australian Small Business Blog