For over 10 years, this award winning Blog has been a Forum where Australian Small Business Owners can exchange Ideas and Advice with experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Management Systems and Marketing Strategy.
Our Ultimate Objective is to help Australian Business Owners Make their Business Run without Them and to achieve their Goals where ever they may be in Australia.
When looking to buy, it is easy to be overwhelmed for choice. This particularly struck me when we went to live in the US in the 90’s, and did our first shopping trip at the local supermarket – which was huge. The brands meant nothing to us. We had not been exposed to the years of marketing to build the brand awareness of the locals.
A key reason that most business owners don’t ever find the time to work ON their business is that they spend far too much of their time fighting fires. They lurch from crisis to crisis. No sooner than a band-aid fix has been found for one problem, than their biggest customer rings up to say they haven’t received their urgent order. This means that the time they had put aside to review their monthly sales performance is lost. The urgent takes priority over the important. What if you could get out of the fire fighting business?
Some advertisers take advantage of events to promote their services. An example of which is this ad by State Farm Insurance which aired on high rotation after hurricane Irene hit the US. (Note they did not run it before!)
Can small business operators simply buy their customers? Dr Greg Chapman shows you the logic behind this bold marketing strategy and how you can include it in your advertising budget to ensure customers’ loyalty.