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When looking to buy, it is easy to be overwhelmed for choice. This particularly struck me when we went to live in the US in the 90’s, and did our first shopping trip at the local supermarket – which was huge. The brands meant nothing to us. We had not been exposed to the years of marketing to build the brand awareness of the locals.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog