The Australian Small Business Blog

Sunday, October 30, 2011

Pricing Strategy – Public Accountant Magazine Interview

This is a transcript of an interview for the cover story for the October 2011 edition of the Public Accountant Magazine with Dr Greg Chapman.

PA: How has the GFC impacted businesses and their pricing strategies?
Dr Chapman: Businesses have become risk adverse. They have been hesitant to expand and to hire new employees. During the GFC businesses had their employees working fewer hours, rather than letting people go. Due to this workplace flexibility, unlike previous recessions, Australia was able to avoid high levels of unemployment seen elsewhere in the world, but now people are working longer hours as businesses recover.

Monday, October 24, 2011

October Newsletter - Customer Service - Two Stories

by Dr Greg Chapman, MBA

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Whether your customer service is good or bad, people will talk about you. Here are two very different experiences of customer service. Neither is about bad customer service, but both are about how the service was delivered.

Wednesday, October 12, 2011

Ad of the Month - A Retrospective

This month rather than look at a recent ad, I want to go back to an ad that was made in 1984. This is a classic ad by Apple and the late Steve Jobs. I had just written another post on Steve Jobs, and a masterclass by him on branding, a few days before he passed away, but when it came to choosing an ad for this month, I thought a retrospective was appropriate.

The Apple 1984 ad, was one of the most important ads for the computer industry. Before this time, the elephant in the industry was IBM. Home computers were just in their earliest stages of development. The IBM brand was ubiquitous. There was even a saying that “No-one ever got fired for buying an IBM”. It was the safe choice of the corporate world.

Tuesday, October 11, 2011

The Mathematics of a Sales Pipeline

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There are two key components to a sale: the technique and the numbers. In this article, we will discuss the second of these components, the numbers.

More at Hotfrog Small Business Hub....

Friday, October 07, 2011

An Upsell too far? Do you want vitamins with that?

A joint venture between Blackmores and the Pharmacy Guild of Australia to recommend ‘companion range’ dietary supplements to patients who were purchasing common prescription medicines has been axed. The idea was the pharmacist should recommend relevant supplements that might be useful for patients with particular conditions suggested by the prescribed medicine.

Clearly if a pharmacist suggests a particular supplement with the medication, this would be considered compelling to many purchasers due to the trust people place in the professionalism of the pharmacist. Is it an abuse of their position of trust?

Thursday, October 06, 2011

When Illness Strikes a Business Owner - Thank God I Had a Stroke

When we have a serious illness we seldom think that we are lucky. But in my case I had two serious health issues occur at the same time and I could honestly say ‘thank God I had a stroke’ because when I did, the Doctors also discovered that I had a brain tumour pushing against the brain stem. The seriousness of this tumour (as it was not malignant) was in getting it out, as it was 7 centimeters deep within the brain. The stroke was relatively mild; the tumour was life threatening.

Start-up Businesses - Stop Advertising that You are a Start-up

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When you start your business, there are two imperatives: Getting your first customers and Spending as little as you need to in order to attract them. You also very quickly discover that, although you are very excited about your new business, no one wants to be one of your first customers. They don’t want to be your guinea pig.

More at Hotfrog Small Business Hub....


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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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