This month rather than look at a recent ad, I want to go back to an ad that was made in 1984. This is a classic ad by Apple and the late Steve Jobs. I had just written another post on Steve Jobs, and a masterclass by him on branding, a few days before he passed away, but when it came to choosing an ad for this month, I thought a retrospective was appropriate.
The Apple 1984 ad, was one of the most important ads for the computer industry. Before this time, the elephant in the industry was IBM. Home computers were just in their earliest stages of development. The IBM brand was ubiquitous. There was even a saying that “No-one ever got fired for buying an IBM”. It was the safe choice of the corporate world.
The Apple ad was part of the launch of the groundbreaking Apple Mac computer. Big brother was, not just IBM, but he also represented the domination of the corporate world in defining what computers should look like, and how they should be used.
The underlying theme of the ad was that this was a revolution, which, indeed it was.
May Your Business Be - As You Plan It.
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog