November Newsletter - What People Say is Not What They Do

by Dr Greg Chapman, MBA

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People say they love the Vegemite brand, and were upset when it was sold to an international food producer. In fact Vegemite is consistently rated as one of the top brands in Australia. Only one problem, people don’t buy it.

Building Commission Registration – Who needs it?

                                 

In Victoria, only Registered Building Practitioners are legally allowed to carry out domestic building work of value over $5,000.  

So who needs to be a Registered Building Practitioner?

If a person is in the "business of building" then more than likely they must be registered with the Building Practitioner’s Board (BPB). Here is a partial list of building components that require Building Commission Registration:

Ad of the Month - Case Study

by Dr Greg Chapman, MBA

In advertising, a case study is is one of the most powerful techniques. It is a form of social proof that what you are saying is true. Buyers can put themselves in the shoes of the Case Study 'star' and see how what worked for someone else could work for them. For author Aaron Shapiro, events transpired that created the perfect demonstration of the truth of the message of his book.

The Economics of a Sales Pipeline

by Dr Greg Chapman, MBA


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Last month we examined how to understand the numbers (the Mathemetics) in your Sales Pipeline In this article the intent is to understand the economic efficiency of your Sales Pipeline.

More at Hotfrog Small Business Hub....

Incentives for Small Business Employees – The Qantas Model

by Dr Greg Chapman


While there were many cries of “Shame – Shame” at Qantas’s CEO Alan Joyce receiving a 71% pay increase while shutting down the airline, Joyce’s biggest mistake was not greed, but rather poor PR. In fact, his remuneration model may be something that small businesses might want to consider for their staff. Of course I am not talking about million dollar bonuses, but understanding the principles of the deal without the hype.