When advertising a product that has a very clear point of difference, it is important to find a way to demonstrate it visually. In this ad, which is basically silent and has only one sign - incidentally at the end, the point of difference is demonstrated very powerfully.
Monday, January 30, 2012
Ad of the Month – Proving a Point of Difference
When advertising a product that has a very clear point of difference, it is important to find a way to demonstrate it visually. In this ad, which is basically silent and has only one sign - incidentally at the end, the point of difference is demonstrated very powerfully.
Sunday, January 29, 2012
Married to the Business - For Richer or Poorer
by Dr Greg Chapman, MBAMike and Lyn have their own business building homes. Mike is a registered with the Building Commission, and has a high level of technical skill, but Lyn is the person who manages the finances. She also knows the business is not as great as her husband tells everyone it is.
Wednesday, January 18, 2012
Professional Business Partnerships – Are Your Partners just there for the ride?
by Dr Greg Chapman, MBAPartnerships are an effective business model for professionals such as lawyers and accountants. It is a great way of raising capital and provides an exit strategy for older partners as new partners buy in to the business. While partnerships can be a highly profitable, with partner turnover, the entrepreneurial spark can be diluted or even lost.
Tuesday, January 03, 2012
Small Business New Year Resolutions
by Dr Greg Chapman, MBADo you have a plan to get off the treadmill and make sure that this year will be different? Here is a starting point for your plan.
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