An ad was recently banned because it ‘encouraged the use of electronic goods in water’. The ‘good’ in question was a laptop running on battery power. The person operating it was wearing a suit in a hot tub, with his boss half a meter away who was on the phone to him. The hot tub was in an office, which had a suit of armour as part of its décor. At the end of the ad, the boss pulls two ice creams out from under the water, tastes one, and then hands it to his poor colleague and says “this one is yours”.
Seriously, haven’t the Advertising Standards Board got better things to do with their time? The whole ad was silly from start to end. Perhaps the ASB could also complain about the ad encouraging poor management practices in the workplace perhaps there should have been a warning that wearing suits in spas could ruin them, or perhaps it should have been banned because it encouraged bad food hygiene.
From the marketing perspective, this is part of a series of silly ads which are fun with a memorable message. And of course, having one of their ads banned won’t hurt their publicity campaign especially when people find out why, making the ASB appear very silly indeed.
May Your Business Be - As You Plan It.