An ad was recently banned because it ‘encouraged the use of electronic goods in water’. The ‘good’ in question was a laptop running on battery power. The person operating it was wearing a suit in a hot tub, with his boss half a meter away who was on the phone to him. The hot tub was in an office, which had a suit of armour as part of its décor. At the end of the ad, the boss pulls two ice creams out from under the water, tastes one, and then hands it to his poor colleague and says “this one is yours”.
Seriously, haven’t the Advertising Standards Board got better things to do with their time? The whole ad was silly from start to end. Perhaps the ASB could also complain about the ad encouraging poor management practices in the workplace perhaps there should have been a warning that wearing suits in spas could ruin them, or perhaps it should have been banned because it encouraged bad food hygiene.
From the marketing perspective, this is part of a series of silly ads which are fun with a memorable message. And of course, having one of their ads banned won’t hurt their publicity campaign especially when people find out why, making the ASB appear very silly indeed.
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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1 comment :
I don't understand why iSelect has such silly ads. They made me think this company (iSelect) is not professional and not smart. How can I trust their opinion and let some silly people tell me which health insurance I should choose??? Sorry, I don't get it.
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