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Loyalty programs are a common marketing strategy for businesses of all sorts. From frequent flyer programs for airline, to cards with stamps that mean your sixth cup of coffee is no charge.
These programs work as they encourage you to continue to use the services of a single supplier rather than to spread your purchases around, which may, in fact, be more convenient for you. The business then recognises this and rewards the customer for their loyalty.
However, I have seen from personal experience this used as more a stick rather than a carrot by a telco. No surprises there you might say. More.....
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
The Australian Small Business Blog