The Australian Small Business Blog

Sunday, March 25, 2012

March Newsletter - Are Your Sales Costing You Money?

by Dr Greg Chapman, MBA

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The sales process always contains an element of emotion, even if it is a structured tender, because for every purchaser there is a risk. As all small business owners have to be sales people, it is very important we understand this emotional side, but we also need to look at the numbers.

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Thursday, March 15, 2012

A One per cent Small Business Tax Cut

There is much current debate on whether small business should receive a 1% tax cut, and the benefit to small business.

So what is the true value of this benefit? Firstly, you may not even be eligible for any benefit.

Monday, March 12, 2012

Ad of the Month - Eye-catching

Everyday we are bombarded with over 3000 commercial messages, so to get noticed you have to stand out from the clutter. If you can come up with something eye-catching, that makes people stop in the street just as they were going to pass you by, you will at the very least get people talking about your product, or at best to drop into your store and take action.

Friday, March 09, 2012

Married to the Business - Reality Check

Married to the business is a series of posts about a married couple who together run a building business. Mike is a certified registered builder and Lyn runs the office for Mike. In the last post Mike and Lyn realised that they needed advice on how to run their business.

The first thing their new business advisor did was to review their Profit and Loss statement, which at first glance showed a healthy turnover, but on closer inspection revealed hidden cross subsidies in their business.


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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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