Everyday we are bombarded with over 3000 commercial messages, so to get noticed you have to stand out from the clutter. If you can come up with something eye-catching, that makes people stop in the street just as they were going to pass you by, you will at the very least get people talking about your product, or at best to drop into your store and take action.
The ad below, while not new, has just caught my attention. It was part of a promotion used for nail polish in the UK. Inside the stores they had a smaller version located by the product stand connecting the passer by directly with the product
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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