My son who has long since left the comfort of the nest, often recommends ads for these posts, and I have in the past used some of the ads he recommends. This is one that I think says a lot about him- he loves both technology and pizza! (I don’t know where he gets it from – it must be from his mother.)
What is being promoted is a fridge magnet that orders your pizza at a single press of the button inside the magnet. This connects to your phone which then orders a pizza according to your preset profile.
Pizza is delivered to your door from a single press of a button. It doesn’t get much easier.
Of course making purchasing as easy as possible is one of the keys to any successful service. Too often we put in place barriers our customers must overcome.
The other great idea behind this is that the magnet placed on the fridge door, the place we go to when we are hungry. Unlike these guys, we may have food in our fridge, but we still have to take it out and cook it. Pressing a button is certainly easier.
It is, however, the technology that I thought most interesting, and how it has been used to make possible a great way to market a product. It’s very cool.
May Your Business Be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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