The Australian Small Business Blog

Sunday, May 27, 2012

No-one Ever Got Fired for Choosing IBM

by Dr Greg Chapman, MBA

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Have you ever offered your services to a large business who decided that it was safer to choose a larger supplier to provide the service, possibly the elephant in your industry, even though their prices were higher? More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Monday, May 21, 2012

Married to the Business – Who’s the Boss?

Married to the Business is a series of posts about a couple who together run a building business. Mike is the builder and Lyn runs the office. (See earlier posts here.)

Up till now, Lyn had just ran the office. She would pay the accounts and issue invoices and pay the staff. She would balance the books and manage most the other office paperwork.

Mike met the clients, did the quotes, organised the onsite staff and contractors, co-ordinated the suppliers and oversaw the works. Almost none of this could be managed by Lyn as she did not have the technical background, but even she could see that things never seemed to go to plan. There was a lot of wasted time and fixing of mistakes, which Lyn believed should never have occurred.

Sunday, May 20, 2012

Small Business Answers - How much money should my business be making?

Dr Greg Chapman answers the question often posed by small business owners:

How much should my business earn to be financially viable?

Friday, May 11, 2012

Increasing Prices Without Losing Clients

An interview with Dr Greg Chapman by the Sydney Morning Herald

SMH: What are the key considerations when businesses set prices?

Thursday, May 03, 2012

Ad of the Month - Used Car

Last month their was a terrifically well written ad for a used car on Gumtree. Unfortunately it was a heavily plagiarised copy of an original ad that shot to fame on Craigslist a few years ago.

In the same way that Porsche likes to associate its buyers with a particularly desirable stereotype in its target market, this ad does so in its. It is just a little less subtle! Magnificent copywriting.


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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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