Online sales have been challenging retail for some time but one retailer has fought back using social media to engage and connect buyers to their store.
This fashion chain in Brazil has used Facebook to display prominent items from their catalog inviting visitors to 'Like' items that appeal to them. Not too innovative you might say, but in their store, you will see these items on special hangers displaying the 'Likes' in real time.
Here is a video promoting the service. It is in Portuguese but you can easily get the idea.
May Your Business Be - As You Plan It.
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