What kind of tie to wear in the Sahara?

by Dr Greg Chapman, MBA

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A man lost in the desert was wandering aimlessly becoming more and more dehydrated. After crossing endless empty dunes, he sees a dark shape moving in the distance. He started shouting and running toward the speck in the distance. After a few minutes, the speck seemed to have changed its course and started moving towards him. As it came closer, he could see that it was a man in traditional Arab attire apart, from a very colourful tie, on a camel. More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

How much should you pay for your brand?

by Dr Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.

Ad of the Month – Counter Call to Action

by Dr Greg Chapman

This month’s award goes to a campaign by Little Caesars, a US pizza chain, built around their point of difference which is that they have all their menu cooked ready for pickup so there is no waiting. So they don’t want you to call them. It starts with a radio ad.

National Small Business Summit Address

by Dr Greg Chapman, MBA

Recently, Mr Tim Reed, CEO of MYOB, spoke at a dinner as part of this year’s National Small Business Summit. His theme was on the growing digital divide between big businesses and some small businesses with the majority of small businesses, who are unprepared for changes in consumer behaviour.

Couples in Business

The initial reviews are in for Dr Greg Chapman's latest book Married to the Business: Honey I love you, but our business sucks! -

"I LOVED Married to the Business"

"A compelling case study"

"This should be prescribed reading for Business Advisors"

"You can actually feel the raw emotion in Greg's latest book"

"Any couple who live and work together will relate to this book"

"Easy to read and hard to put down"

"Every business should be given a copy of your book before they start up"

"I felt as though you knew me and my problems personally"

"Very practical dossier that is relevant for any family business"

"An empathetic approach to husband/wife businesses that has never been explained before in such a consummate, easy to apply and simple to follow manner"

"Great advice on the issue of work/life balance"

"Greg is going to reduce the workload of a lot of marriage counsellors"

Announcing new groups for Couples in Business

Married to the Business         Couples in Business      

Find out more about this new book by the author of the best selling small business book “The Five Pillars of Guaranteed Business Success”, Dr Greg Chapman, at www.MarriedtotheBusiness.com.au.

Finally a book for couples in business.

Are You Giving Your Customers Clues?

by Dr Greg Chapman, MBA

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A man walks into a bar and asks for a rum and coke. It comes in a tall shaped glass, with assorted fruit on the rim and umbrella and swizzle stick. “That’ll be $18,” says the barman. More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.