This month’s award goes to a campaign by Little Caesars, a US pizza chain, built around their point of difference which is that they have all their menu cooked ready for pickup so there is no waiting. So they don’t want you to call them. It starts with a radio ad.
There are lots of quirky ads around, but this one links multiple media, each of which reinforce the call to action while emphasising their difference.
Watch the video below which explains this clever campaign in detail.
May Your Business Be - As You Plan It.
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