by Dr Greg Chapman
There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.
BP
Coca Cola
London 2012 Olympics
Pepsi
Accenture
BBC
Answers here along with some interesting background on each.
Personally, I think small businesses pay too much for branding, especially in the B2B sector. Retail branding, however is a different matter as the purchase tends to be far more emotional. I am sure that this will be a controversial view amongst branding specialists who can debate the points in the comments section below.
[Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
May Your Business this Year be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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