Advertising is all about presenting solutions to problems that you face. This month’s ad solves a problem which, until now, appeared insoluble. Fortunately a clever Swiss company has come up with an answer which may make the world a better place.
So how can we overcome the issue most males face each week- sorting our socks. BlackSocks says they have the answer to all our “Sock Sorrows” with their “Sockscription Service”. It is certainly a Point of Difference in what is probably a fairly commodity market, black socks, but it is novel, and the media loves the novel.
I am sure that this product will not dominate the world, but it might be the perfect birthday or Father’s Day present. How much better would a Sockscription be than just another pair of socks or a tie?
May Your Business Be - As You Plan It.
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