Big enough to Trust

by Dr Greg Chapman, MBA

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When selecting a new supplier for a product or service, particularly for a more complex sale, there is always a risk that you might not get what you want. So you look for clues to give you confidence.

Who recommends them? Do they have a guarantee? What sort of after sales support will they provide? Are there independent reviews? Who else has bought from them? What is the quality, or does the low price indicate it won’t last? More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Ad of the Month - Viral

by Dr Greg Chapman

What is the secret of viral advertising? How do you know what will work and what will be an embarrassing flop, or even worse, ends up as a YouTube parody meme making you a laughing stock.

Here are two answers. The first is just the latest video going viral, a cute public service announcement, and doesn't the internet love cute.

The Online Threat to Retail– How to fix it?

by Dr Greg Chapman

Australian retailers are regularly bemoaning the problems for their business created by online competition, both from here and overseas. This has driven a number of retail stores to create online channels, but their model seems to be broken. It’s like the old joke about someone being lost in the country looking for directions from a local, who replies helpfully, “If I was you, I wouldn’t be starting from here.”

Three Key Small Business Trends in 2013

by Dr Greg Chapman

In business you can never rest on your laurels. What was great yesterday, will just be ok today and not good enough tomorrow. The goal posts are continually moving, but if you are watching the posts, you can adjust to make sure your kick goes through the centre rather than ricochet from a pole. There are three key trends that will move the position of the goals posts for all small businesses next year.

Increase Your Margins with Discounts

by Dr Greg Chapman, MBA

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With the current economic climate, many businesses are struggling to maintain profit. It’s therefore tempting to discount prices to increase sales. Unfortunately this is a difficult path to profitability. For example, if you have a 30% margin, a 15% discount halves your gross profit, and you must double the number of sales you make just to achieve the same gross profit prior to discounting. While this is not impossible to do, with added marketing costs, it is not easy. More.....

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Married to the Business - Media Interviews

Listen to media interviews with the author of Married to the Business, Dr Greg Chapman here.

Announcing new groups for Couples in Business

Married to the Business         Couples in Business      

You can download the first three chapters of Married to the Business: Honey I love you but our business sucks here or order now at www.MarriedtotheBusiness.com.au.

The Australian Small Business Blog

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