by Dr Greg Chapman
What if your core business was selling everyday grocery products? How could you make your ads stand out from all the other supermarket clutter?
Target decided to take a different approach using techniques taken from the fashion industry. See if you can guess what this ad is for.
This would grab your attention, and sure beats “Down down our prices are down”.
Target have created a whole campaign around what they call their “Everyday Collection” taking another leaf out of the fashion industry playbook, giving the ordinary a bit of polish which might just rub off a little on ourselves.
This next one is just funny.
May Your Business this Year be - As You Plan It.
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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