The Australian Small Business Blog

Sunday, February 17, 2013

Ad of the Month - Valentines

by Dr Greg Chapman

Having just survived the overwhelming deluge of Valentines ads in the last week, one truly stood out from all the others in the clutter- not that I am taking advantage of the offer.

This ad from Ikea is the clear winner this month. While there might be some takers for their offer, I suspect they are relying on two other things.

Firstly if a couple does take advantage of the offer, Ikea will be counting on them buying a whole lot of other furniture and accessories for their nursery. Secondly, because the ad is so memorable, it helps Ikea stay top of mind for those couples who haven’t quite got their timing right, and for just about everyone else as well.

You will notice in the small print that delivery is not included. That will be the mother’s responsibility!

May Your Business this Year be - As You Plan It.

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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