by Dr Greg Chapman
This month is not really an ad, but a very clever marketing campaign for a new product in a new market. What is clever about it is how the company is able to get people buying a fairly traditional product in a typical offline retail environment to optin to their database.
It is a brand launch for a new chocolate bar in France. As everyone knows, the best part of any chocolate bar is the last square, which is missing from each bar. You can choose to either get them to send the last square to you, or to send it to someone else with a personal note from yourself.
What call to action can you use in your products?
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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