The Australian Small Business Blog

Wednesday, September 11, 2013

Ad of the Month - Call to Action

by Dr Greg Chapman

This month is not really an ad, but a very clever marketing campaign for a new product in a new market. What is clever about it is how the company is able to get people buying a fairly traditional product in a typical offline retail environment to optin to their database.

It is a brand launch for a new chocolate bar in France. As everyone knows, the best part of any chocolate bar is the last square, which is missing from each bar. You can choose to either get them to send the last square to you, or to send it to someone else with a personal note from yourself.

What call to action can you use in your products?

Subscribe to this Blog for more Small Business news and tips.

May Your Business this Year be - As You Plan It.

Share this article: Ad of the Month - Call to Action

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page

The Australian Small Business Blog

To send this article to a Friend, click on one of the links below.

1 comment :

Electronic Signature said...

Some good points here, had great time reading this. Thanks.


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed