by Dr Greg Chapman
In this day of remote controls and fast forwarding, keeping people watching your ad to the end has never been more difficult. This Honda commercial does this by its use of illusion to keep your attention.
The visually impossible is then linked to their claim of the apparently impossible: less fuel in and more miles out.
And to cap it all off, they have made this behind the scenes video to show you how it was all done, so you can watch their vehicle for another 3 minutes!
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Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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