Punishment in Google terms means demoting a site in its search results ranking. If you are competing to appear on the first page for search results, this news is devastating if you do not have a site that is optimised for mobile usage.
How to avoid demotion:
Option 1 Build a Mobile Version of Main Site
You can build an additional clean mobile version of your main website that is activated when a customer is using a tablet or mobile phone.
This option is perfect for existing websites as they are cheap and quick to build. We suggest no more than 6 pages keeping in mind that mobile searchers are generally looking for contact details as opposed to making a purchasing decision based on the website.
Option 2 Choose a Response Web Design
If you're in the process of building your first website or rebuilding an existing site, you can avoid Google's wrath by choosing a 'responsive' web design. Responsive websites dynamically serve all devices on the same set of URLs and as such are considered a valid form of mobile optimisation by Google.
Ask your provider whether they are using a 'responsive' design and demand it if they are not. Or, if it is too far down the track to change, revert to option 1 and you will be covered!
Nathanial Bibby is an Online Marketing Speaker and Strategist from PositionMEonline. To make sure your website is mobile friendly contact email@example.com.
Share this article: How to Avoid Google Ranking Demotion for Non Mobile Optimised Sites
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Promote Your Business on our Facebook Fan Page
To send this article to a friend, click on the envelope below.