Punishment in Google terms means demoting a site in its search results ranking. If you are competing to appear on the first page for search results, this news is devastating if you do not have a site that is optimised for mobile usage.
How to avoid demotion:
Option 1 Build a Mobile Version of Main Site
You can build an additional clean mobile version of your main website that is activated when a customer is using a tablet or mobile phone.
This option is perfect for existing websites as they are cheap and quick to build. We suggest no more than 6 pages keeping in mind that mobile searchers are generally looking for contact details as opposed to making a purchasing decision based on the website.
Option 2 Choose a Response Web Design
If you're in the process of building your first website or rebuilding an existing site, you can avoid Google's wrath by choosing a 'responsive' web design. Responsive websites dynamically serve all devices on the same set of URLs and as such are considered a valid form of mobile optimisation by Google.
Ask your provider whether they are using a 'responsive' design and demand it if they are not. Or, if it is too far down the track to change, revert to option 1 and you will be covered!
Nathanial Bibby is an Online Marketing Speaker and Strategist from PositionMEonline. To make sure your website is mobile friendly contact firstname.lastname@example.org.
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