For over 10 years, this award winning Blog has been a Forum where Australian Small Business Owners can exchange Ideas and Advice with experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Management Systems and Marketing Strategy.
Our Ultimate Objective is to help Australian Business Owners Make their Business Run without Them and to achieve their Goals where ever they may be in Australia.
In every industry there are New-Comers, Worker-Bees, and Key People of Influence (KPI’s).
The New-Comers are enthusiastic, excited and full of dreams. They believe that this new industry they are in will fulfill their dreams and take them places. New-Comers are normally willing to work hard with little pay in the short term on the belief that the rewards will come in later. Typically they have seen the results that a KPI has achieved and they want to recreate similar success for themselves.
Each month over the past year, the Australian Small Business Blog has presented ads which illustrated well specific strategies that are critical for successful advertising. Now, as voted by the number of google views, here are the top three ads.
So you have worked hard all year for everyone else. Isn't it time someone looked after you? As one of the unthanked heroes of the Australian economy, we here at the Australian Small Business Blog, want to thank you. Small businesses contribute 30% to the Australian GDP, punching way above their weight.
Great work in 2013. This is a little Christmas Gift that I hope will help you to achieve even more in 2014. You deserve it!
May Your Christmas Be- As You Plan It!
Share this article: A Christmas Gift for Small Business Owners
This objection is one that can be frustrating. Is it an excuse or a real reason for delaying the decision? Are people just being nice or are they not having the courage to say no to your offer?
Find out what would put your offer into their decision making agenda above the other things that are competing for their time or money.
Everyone (including me) says discounting is a bad idea if you are using it as a way to increase gross profit through sales volume. For example, if your gross profit is 30% and you offer a 20% discount, you will have to double your sales, just to break even. It also creates a reputation for your business that your prices are negotiable. Not a great strategy.
Most people discount when they see their stock just sitting on the shelves and then they panic, but what if you planned to discount from the start. What might such a plan look like?
So you have designed a widget for red headed, left handed Candlestick Makers with size 7 shoes. You know they will love it, but how will you find them without spending large sums of money, most of which misses the target.