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How do you put a price on something? Is it just what you can find someone to pay for it? The highest priced piece of art that was auctioned was a painting by Cezanne called the Card Player, selling at $260 million. But that is not the most valuable painting, which is believed to be the Mona Lisa. It hasn’t been auctioned, but the value placed on when it was last insured in 1962 when it went on tour, in today’s dollars, is $770 million.
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.