For over 10 years, this award winning Blog has been a Forum where Australian Small Business Owners can exchange Ideas and Advice with experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Management Systems and Marketing Strategy.
Our Ultimate Objective is to help Australian Business Owners Make their Business Run without Them and to achieve their Goals where ever they may be in Australia.
Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?
However, comparisons between franchisees can be like comparing apples with oranges.
* Why do people object in the sales process?
* Pre-emptive tactics to diminish objections
* How to use the universal sales proposition to create a positive environment for acceptance of your offers (and reduce the number of objections)
* How to handle three of the most common objections
* What you must do to enable you to handle objections
* Things not to do when handling objections
* Your action plan to be better at handing objections
Being in competition, invites people to use the ambiguous objection that their problem is solved because they already have a supplier of your service, products or ideas. It is a good time to check how strong that relationship is and whether there are any flaws in it from the alternative supplier.
Recently there was a test with top concert violinists comparing Stradivarius violins with the best modern ones. The violinists were required to wear welder’s goggles, so it was literally a blind test. They were to decide on the basis of sound and playability, and ultimately, which violin they would prefer to take on a tour. Surprisingly the cheap modern violins won out.
Busier than a one armed wallpaper hanger? Don’t have time to scratch yourself? Have a waiting list for new clients? Has previous exponential growth rate has slowed to a crawl? If so, then it’s likely your business is experiencing growing pains.
Chances are you are working longer hours than any of your staff, and are the last to get paid. Your business is a victim of its own success.
If you do take any time off, when your return, you wish you had never left. It’s as if nothing happened at all when you were absent. Sure, work was done, but nothing progressed, and your inbox is full of unanswered enquiries. Your business has become its own version of groundhog’s day. While it feels like a trap, it’s also an opportunity.
Rather than an ad, this is a video about some advertising secrets which you may not be aware. For example, what colours should you be using, and what are the best questions to ask? Often it’s the little things that make a difference.
As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a mature financial planning business, whose owner wished to double the value of his business before he sold it in five years, but it wasn't just about getting more clients.