Marketing or Systems – The Chicken or the Egg?

by Dr Greg Chapman

Your business is doing pretty well, but you can tell it could be a whole lot more productive. You notice that your staff spend a lot of time putting out fires to keep clients happy. On the other hand, you know that the marketing is unfocused and sales, while at a reasonable level, are unpredictable. Great one month, and not so much the next.

Small Business Strategy Case Study - Home Solar Business Sales Conversion

by Dr Greg Chapman

As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a home solar power business that was not getting the level of conversion of enquiries to sales that they wanted.

Ad of the Month - Get them while they're young

by Dr Greg Chapman

They say the young are adopting technology faster than ever before and this ad encourages you not to want to be left behind. This ad from India rides a wave and is laugh out loud funny. No wonder that it has almost 25 million views, a million more than when I discovered it last week.

Sales Technique - Questioning the importance of objections

by Jim Prigg

Objections can be daunting. Yet most objections can be dealt with. If you can diminish the importance of the objection by adding another dimension to the dialogue then you can alter the balance for getting a decision.

One of the effective techniques of handling objections to your offers is to subtly question the importance of the objection

How to Make Your Business Run without You

by Dr Greg Chapman

When the cat's away (you), do the mice (your staff) play? Do things just stop, or at least slow down, when you're not there?

A major obstacle to growth for small business owners is their dependence on the owners themselves.

Many hard-working business owners work long, back-breaking hours servicing clients, sorting orders, and taking care of all the grueling nitty-gritty ‘stuff', with all the stress while their staff work nine to five for with better conditions, and maybe even better pay.

If these owners are able to go away for a vacation, business either crawls to a slow, or they just shut it down over summer like everyone else in their industry does and wear the overheads.

More....



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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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