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So someone has just visited your website. Well done. All that money you paid for Search Engine Optimisation has paid off. Along with all those posts on social media. How many Facebook friends and LinkedIn connections do you have now? Then there are the adwords you have paid for, not to mention the offline advertising to get people to your website.
What happens next?
Dr Greg Chapman is the Director of Empower Business Solutions and The Australian Business Coaching Club and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.