by Dr Greg Chapman
We are presented all the time with slick professional ads put together by the agencies. These tend to make the DIY ads made by the advertisers themselves look amateurish and embarrassing. But what if the ad was fun and with real people- not actors?
A shopping mall put this ad together themselves using the local business owners to generate traffic at a slow time of year (summer holidays). There is a certain genuineness of the owners promoting their wares. They are not being pushy and there’s no hype. Its small business people, not big department store management clones. They’re just saying, here we are. They seem to be fun people whom you might want to meet- showing the human face of their business.
This is a refreshing change from highly produced commercials, and shows that you don’t need to pay big bucks for an ad as long as it feels honest.
May Your Business this Year be - As You Plan It.
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: Ad of the Month – Good or Bad?
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page
The Australian Small Business Blog
To send this article to a Friend, click on one of the links below.
To send this article to a Friend, click on one of the links below.
No comments :
Post a Comment