The Australian Small Business Blog

Friday, September 19, 2014

Monday, September 08, 2014

Ad of the Month – Super Niche

by Dr Greg Chapman

The purpose of most advertising is to get your name in front of as many of your target market as you can. Well here is a story of an advertising campaign to reach a single buyer.

Saturday, September 06, 2014

Importance of Technology in my Business Coaching business

by Dr Greg Chapman

The following question was asked by an Australian Small Business Blog reader:

“How important is technology in your business and which is the most important for your success?”

Technology is important in any business, but it’s all too easy to get distracted by the latest bright shiny object that becomes available with suppliers insisting it’s essential for your business. As my business, Empower Business Solutions, is largely an online business with most enquiries generated in that environment with a mixed online/offline conversion, I am regularly tempted by the latest fads. However, I resist this by stepping back and thinking carefully about how the application might help my business, and researching how others are using it, running trials, and quickly dropping it if it doesn’t live up to promoters’ promises.


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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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