by
Dr Greg Chapman
The following question was asked by an Australian Small Business Blog reader:
“How important is technology in your business and which is the most important for your success?”
Technology is important in any business, but it’s all too easy to get distracted by the latest
bright shiny object that becomes available with suppliers insisting it’s essential for your business. As my business,
Empower Business Solutions, is largely an online business with most enquiries generated in that environment with a mixed online/offline conversion, I am regularly tempted by the latest fads. However, I resist this by stepping back and thinking carefully about how the application might help my business, and researching how others are using it, running trials, and quickly dropping it if it doesn’t live up to promoters’ promises.