The Australian Small Business Blog

Monday, March 16, 2015

Marketing Moments - 50 Shades of Pay

by Dr Greg Chapman, MBA
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Have you ever been in a situation when you were asked for a quote, and just because of the threat of being beaten down on price, you have submitted to a lower one, just to avoid that pain and to get paid? Only then to see your price readily accepted by the buyer who never even flinched, which meant instead of being beaten by the buyer, you beat up yourself?


Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Friday, March 06, 2015

Domain Name Scam

by Dr Greg Chapman

There is a bit of a landrush for new domain names on right now. Let’s say you own a business that supplies pet grooming products and you are based in Sydney. How would you like the domain name Pretty good eh? But there is a catch.

Wednesday, March 04, 2015

Avoiding the HR Minefield

by Dr Greg Chapman

One of the most daunting things for a small business is taking on new employees. It’s a major commitment. Will the cashflow support the new employee? What must the new employee do to pay their way?

Tuesday, March 03, 2015

Ad of the Month - A struggle

by Dr Greg Chapman

Ad of the Month – was a struggle

To be really honest, I struggled to find a good in the last month. Yes there were a bunch of Superbowl ads, but they have all become a bit of a bore over the years. There were the usual gimmicks from agencies, and of course Valentines.

Nothing really stood out, so instead I picked one which shows the difference between number 1 in a category, and number 2.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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