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Have you ever been in a situation when you were asked for a quote, and just because of the threat of being beaten down on price, you have submitted to a lower one, just to avoid that pain and to get paid? Only then to see your price readily accepted by the buyer who never even flinched, which meant instead of being beaten by the buyer, you beat up yourself?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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