The Australian Small Business Blog

Tuesday, April 07, 2015

Ad of the Month - Misdirection

by Dr Greg Chapman

Ad of the Month – Misdirection

In today’s world where the fast forward button is just a click away, keeping people’s attention through the whole ad is always a challenge. How do you get people to hear about all the features you want to promote without switching off?

In this ad from Skoda, they propose a challenge and ask you to focus on their car whilst they extol its virtues. You know there is some trick, but it intrigues you, and makes you stay until the end. Not only that, you will rewind it just to see how you have been tricked, and hear them repeat the car’s features.

When a magician doesn’t want you to look at something he is doing with his right hand, he gets you to focus your attention on his left hand. Misdirection is what is used in this ad to keep your attention through the entire ad, and then watch it again.

What are you doing to keep the attention of people in your marketing?

May Your Business this Year be - As You Plan It.

Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: Ad of the Month - Misdirection

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


No comments :


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed