Steve Job’s Top 10 Tips for Business

by Dr Greg Chapman

At a recent Australian conference, an associate of Steve Job’s, Guy Kawasaki, gave Job’s top 10 tips for running a business. I particularly like no. 3.

5 Ways how to get rid of the client from hell

by Jim Prigg

Every small business has them. The client from hell. You know them.

• The "look at moi" egotist.
• The late respondent to requests.
• The "can I add just one more item for the same price" schemer.
• The Pickypicky family.
• The drama detail king/queen.
• The late payer.

5 Step Formula Guaranteed to Double Your Profits and Put Your Marketing on Autopilot

by Dr Greg Chapman, MBA

The ideal for any business owner is to turn their business into a Profit Machine that can run without them. However, in order to achieve this, a critical step is to take control of their marketing.

Discover the 5 Step Formula Guaranteed to Double Your Profits &
Put your Marketing on Autopilot




Discover the simple steps at this free webinar training for small business owners, and get a copy of my Five Profit Drivers Toolkit & Instant Business Plan to put you in control of your marketing, just for attending.

May Your Business Be – As You Plan It!

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Ad of the Month - Words and Music

by Dr Greg Chapman

Ad of the Month – Words and Music

Music can be used in an ad to harness emotions and re-inforce a message and make it memorable. This UK political ad may be the most evocative I have seen. The ad is stringing together a series of predictions to create a negative narrative of their opponents. Normally you would expect that people would lose the plot with the joining together so many dots, but the music just carries you on.

Rather than mad slasher music which is what we normally hear when politicians try to scare us about their opponents, they use the marvellous classical piece Danse Macabre (often referred to as the Dance of the Skeletons).

Fishing Upstream

by Dr Greg Chapman, MBA
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It’s common in highly competitive markets, that it becomes a feeding frenzy when someone puts up their hand and says I’m ready to buy. Crocodiles are just waiting for the hand to be raised before they bite it off, and if you don’t move quickly enough, you go hungry.


Is that what it’s like in your industry?


More.....

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.