The Australian Small Business Blog

Thursday, July 09, 2015

Ad of the Month – Getting Your ATTENTION

by Dr Greg Chapman

Ad of the Month – Getting Your ATTENTION

In a world of ever shorter attention spans, where novels are condensed into 140 characters or less (eg War and Peace: A man tries to kill Napoleon, but doesn’t), how does the poor marketing professional capture your attention for just 30 seconds?

Well, in this ad, you want to know, why is this man smiling, so you stay to the end; and being funny, it also makes it memorable, which is essential if you want your message to be heard, and repeated.

For those who are unfamiliar with Southwest Airlines, it is cheap and cheerful. The only food they serve is a packet of nuts, with an unofficial slogan “Still Nuts after All these Years”.

What are you doing to get attention, and remain memorable?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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