For over 10 years, this award winning Blog has been a Forum where Australian Small Business Owners can exchange Ideas and Advice with experts in Australia on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Management Systems and Marketing Strategy.
Our Ultimate Objective is to help Australian Business Owners Make their Business Run without Them and to achieve their Goals where ever they may be in Australia.
In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.
In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.
I recently had such a situation, with a surprising result.
With the focus on digital marketing, print is often regarded as so last century, but there are still some things you can do in print that you can’t do online, particularly if you have a physical product.
If your product is tangible, people are more likely to buy it if they can touch it, or better yet, see how it works themselves. Even better if you can make it a natural part of the print medium your potential buyers are consuming.
Have you ever received a referral from a psychic? I have. How did you manage that you might ask?
Recently I was contacted by a business owner needing assistance, and after a short introductory conversation, where we agreed a further course of action, I asked her (as I hope you ask all your enquirers) “How did you hear of me?”
She then laughed, and blurted out, “From a psychic!”