The Australian Small Business Blog

Thursday, August 13, 2015

Ad of the Month – Try doing this on your website

by Dr Greg Chapman

With the focus on digital marketing, print is often regarded as so last century, but there are still some things you can do in print that you can’t do online, particularly if you have a physical product.

If your product is tangible, people are more likely to buy it if they can touch it, or better yet, see how it works themselves. Even better if you can make it a natural part of the print medium your potential buyers are consuming.

This weekly magazine from Brazil had a cover feature with a well-known actress. With special printing, the lipstick was applied separately to the actress’ lips in the cover photograph, and a sachet of Deep Clean wipes product was included with the magazine so you could see for yourself how well the product worked.

This was a great alignment of the product with the magazine and its cover story, proving that print can still do things you can’t with a website. I suspect even with their super-duper wipes, if you tried to do this on your website, it would still make a mess of your screen!

If you have a physical product, how could you find an alignment in the print media?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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