The Australian Small Business Blog

Tuesday, September 29, 2015

Are You Using Your Points of Difference to Increase Your Prices?

by Dr Greg Chapman

When promoting their offers, organizations struggle with a strategy to set their prices. Too high, and nobody will purchase, too low, everybody will purchase, yet they won’t survive. So what is the right way to establish your pricing strategy?

Economic theory tells us that you ought to set your prices as high as your market permits. Yet, what does that mean?

Wednesday, September 23, 2015

What I learned about Marketing from our Dog and Cat

by Dr Greg Chapman

While our dog is getting on in years, and suffers from arthritis and is almost blind, there is nothing wrong with his sense of smell and he loves his food. If you give him top grade steak, or just plain dog food from the can, he gulps it down the same way he did when he was a puppy. He will eat what our cat doesn't finish from her bowl. In fact if she throws any of it up, he will eat that too. He is just not that fussy. In fact the only thing we have found he won't eat is brussel sprouts. (I can't say that I can blame him.)

Wednesday, September 16, 2015

The Best Marketing Advice You can get may be Free

by Dr Greg Chapman

For most businesses there is are 2-3 big players in their industry. These business are well known to people outside your sector. They have well defined niches which they dominate. They don't even know you exist, but you and your customers certainly know they do.

Tuesday, September 15, 2015

Ad of the Month – Making a Silk Purse out of a Sow’s Ear

by Dr Greg Chapman

From time to time, even the best products and services get lukewarm, or even bad reviews, but there is one industry that has become infamous for its twisting of such reviews. In fact they are often shameless. Even so, every once in a while you have to admire their creativity.

Wednesday, September 02, 2015

How much are Your Customers Costing You?

by Dr Greg Chapman, MBA
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Jenny runs an architecture practice. She does some advertising, and always asks how enquirers found her, so she has a good idea how well her advertising is working, and has a good estimate of the cost per lead. She also knows how many of these turn into clients, and has come up with a cost per sale, but is this the reality?


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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