The Australian Small Business Blog

Wednesday, October 21, 2015

Ad of the Month – Beguiling Them to Promote You

by Dr Greg Chapman

The best ads not only cause you to remember them, but are those that encourage you to tell lots, and I mean lots of others about them. This is a very clever strategy that encourages you to do just that.

Aren’t you just sick of the boring Out-of-Office messages we see everyday? Well this company has created an Out-of-Office message that’s fun, and everyone who emails you while you are away, will see. Westin Hotels have created a website where you can generate your own very different Out-of-Office email text along with a video version you can link into your email, which of course has the branding of the hotel chain for all your contacts to see. This is what their website looks like.

And this is the video version of one of the automatically generated Out-of-Office messages.

What can you create that will beguile your audience to use it and promote your business?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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